Funk It is a student-led business focused on providing customers with a simple design that freshens up your backpack and sports equipment. With a simple drop of a ball, cleaning your stuff isn’t time consuming anymore. In the beginning of our ideation process we went to speak with Mr. Ajima, the MakerSpace teacher, when he asked our team, “What makes your product novel?”. We were stuck on it for a while with an unoriginal name and underdeveloped product. Then, our friend Grayson exclaimed to the entire class, “You have to make your business name Funk Off,”. We all misheard him at first and definitely thought he was joking, but it kept coming up because it was so catchy. With the fun new name, we were able to develop a unique product with enticing scents and colors we would actually use. As we are all women in sports, we later pivoted to marketing towards women after the realization that we are so often caught up in the movement for equal opportunity and support, that we don’t even see the massive gap in products marketed to us based on functionality and not appearance. On our schools final pitch night, our concept was legitimized by a panel of judges that gave us phenomenal feedback and giving us the opportunity to advance to the nationwide pitch competition. Along with this, Fred Schaufeld and David Lubetzky, a shark on Shark Tank and owner of Kind Bars, helped us refine our pitch as well. They also felt there was a real market for our idea and had lots of confidence in the strengths of our business. No matter who you’re buying our product for, whether it be for yourself, a child, or a friend, we hope to give them an extra boost on confidence to succeed.